NIke Spain 2008
Headline: Take the game to the next level. Just do it.
TV, print and poster campaign for the Nike Spanish National team, Euro 2008.
Building on the already existing international headline “take the game to the next level” the campaign was developed on fact that the Spanish team had been having a difficult few years, and needed to overcome a cloud of criticism coming from fans and the press. The concept in turn portrays each football player personally vowing to take on one specific criticism or expectation.